Brand: TULA Skincare is a clean, prestige skincare brand made with probiotic extracts and superfood ingredients

Target Audience: Millennial women unsatisfied with drugstore body care products and want to level up their body care routines

Objective/Background: For TULA Skincare’s first-ever body care product launch, I conducted voice of customer research and competitive analysis to highlight the collection’s value proposition. From that analysis, I created headlines, body copy, and subject lines aligned with the creative brief’s marketing objectives. I emphasized the performance of the products and quality skincare ingredients while educating customers on how to introduce the collection into their routines. Throughout the email series, I incorporated sensory language to align with the campaign’s creative direction.

Marketing Tactics: Copywriting, Competitive Analysis, Brand Voice, Email Marketing, Campaign Messaging

Brand Tone of Voice: Informative, Positive, Empowering, Confident, Friendly, Playful

Results: TULA’s Body Collection sold out just after the first two weeks of launch