Brand: Miche Beauty is a premium handmade hair care brand that makes clean, simple, and effective products for all textures of naturally curly hair.

Target Audience: Millennial women with naturally curly hair seeking clean and hydrating styling and body care products

Objective/Background: For Miche Beauty’s product launches, I created social media copy highlighting product ingredients, key benefits, and a call to action.

Brand Voice: Conversational, Friendly, Informative

Marketing Tactics: Copywriting, Social Media