HUE Product Copy

Brand: HUE is a leading clothing brand in fashion-forward legwear

Target Audience: Germ-conscious travelers interested in protecting their feet from dirt & viruses during security checkpoints

Objective/Background: In 2020, HUE developed disposable, protective foot covers for travelers. I created the product name, ‘flyguard’, to embody the product’s value prop. Plus, I created the product tagline, ‘Shield against the unknown’ and description copy.

Brand Voice: Formal, Trustworthy, Authoritative

Marketing Tactics: Copywriting, Competitive Analysis, Creative Strategy, Brand Voice, Product Naming, Product Taglines